Italian fashion

Monday, September 6, 2010 at 8:41 AM | Posted by austin dwi,


Italian fashion has amongst the world's most important fashion designs, such as those of France, USA, Great Britain and Japan. Fashion has always been an important part of the culture of Italy, and its society, and Italians are well known for their attention to dressing-up well, and "la bella figura", or good impression, remains traditional in the Italian way of living.Italian designs began become one of Europe's main trendsetters eversince the 11th-16th centuries, when artistic development in Italy was at its peak. Cities such as Venice, Milan, Florence and Vicenza started to produce luxury goods, hats, cosmetics, jewelry and rich fabrics. During the 17th-early 20th centuries, Italian fashion lost its importance, and Europe's main trendsetter became France, as French fashion began to become hugely popular, eversince luxury dresses began to be designed for the courtiers of Louis XIV. However, since the 1951-53 fashion soirées held by Giovanni Battista Giorgini in Florence the "Italian school" started to compete with the French haute couture, as labels such as Ferragamo and Gucci began to contend with Chanel and Dior. Currently, Milan, (Italy's center of design) is considered the true fashion capital of the world, according to the 2009 Global Language Monitor, and Rome ranked 4th Both these cities annually compete with other major international centres, such as Paris, New York, London and Tokyo.Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Benetton and Brioni (fashion) to name a few. Italy also is home to many fashion magazines, such as Grazia, Vogue Italia, Vera, Chi, Gioia and Donna. Other Italian accessory and jewelry brands, such as Luxottica and Bulgari are amongst the most important in the world

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